Digital Marketing

Digital marketing uses electronic methods to promote your brands.  Digital marketing can include a variety of channels including website, mobile apps, email, social networks, blogs, syndicated news feeds, IM, SMS, live chat and interactive voice response.  The Bridge Group will work with your team to ensure you engage your customers throughout their entire digital journey with your brand.

 

 

Digital Marketing Word Cloud

The Bridge Group will help you create a kick-ass digital marketing strategy to take your brand to the next level.  We will work with you to get the right mix of promotional levers to attract and retain brand loyalists that will drive your business.  Our goal is to help you increase sales, decrease costs and meet regulatory compliance.  We can help with:

Pay Per Click

The Social Effect “We’re sharing things in our lives everyday that we wouldn’t have picked up the phone to talk about ten years ago.” -- Gary Vaynerchuk

Pay Per ClickBy combining pay per click advertising with Google Analytics we can quickly set up Ad Word and social advertising campaigns that directly target your customers.  Campaigns can be set up for business to business as well business to consumer target audiences driving customers to content, ecommerce purchases, white paper downloads, coupon offers and more.

With today's big data marketing sets developed by Facebook, Twitter, Google and LinkeIn you can target ads that resonate directly to the influencers and decision makers that can amplify your brand message exponentially.

Content Marketing

One of the best ways to generate leads is to use content marketing in conjunction with paid social advertising to amplify the impact of your blogs, white papers, videos and interactive content.  Bridge can help you create and promote outstanding content that your customers seek.  A recent study demonstrated that 50% of the sales process is already completed before a buyer reaches out to a salesperson.

Fresh Mobile Solutions

In 2015 more than half of internet traffic starts on a mobile device. Marketers need to design their sites to be responsive and support mobile commerce to compete. One recent study shows you have just 10 seconds to make a good first impression with your mobile visitors.  If they have to pinch and expand the content you can kiss that customer goodbye.  Bridge Group will deliver mobile content and apps that engage and convert customers.

Social Sites Set-Up

Social Media Corporate Page Set=upAs part of our services we will set up your corporate accounts for Twitter, Facebook, Pinterst, LinkedIn, YouTube, iTunes etc.

Attribution Analytics

Google AnalyticsIn business if it can't be measured it doesn't exist. Attribution is 100% essential and with new Google Analytics tools website, social and mobile campaigns can be tracked for attribution.

Dynamic

Bridge Group Online Dynamic FlowThe digital world moves fast and you need a marketing partner that can pivot quickly to adjust to the dynamics of our business.  Bridge Group is that partner.